don´t smoke is an initiative from leading medical specialists and experts in austria to raise awareness for the fatal consequences of smoking and finally to change the individual’s way of thinking.
The aim of the branding was to create a key visual that encompasses the purpose of the initiative, but not to defame or offend smokers. It is intended to illustrate a way of thinking and promote the petition to ban smoking in restaurants.
This project was designed and developed as part of asoluto's team.
|employer||asoluto digital gmbh|